— Stories that read.

Editorial.

The press release died a long time ago. Most people haven't noticed.

Feature writingOp-edsWhite papersAnnual reports

§ 01 — Premise

Writing is the most under-invested medium in mission communications. It's also the cheapest to do well.

Every nonprofit has a comms director who can write — at the same time as fundraising, managing the website, and running the board's social. We supplement them with editors and reporters whose only job is the page. The result is essays, features, and reports that get forwarded instead of skimmed.

§ 02 — Formats

Four formats. One editorial standard.

Feature writing

Magazine-grade longform reporting on the people, programs, and ideas inside your work. Designed to be picked up by other outlets.

Length: 2,500 – 8,000 words
Timeline: 6 – 14 weeks

Op-eds

Bylined argument under your leadership's name. Researched, drafted, edited, and pitched into the publications you actually want.

Length: 700 – 1,200 words
Timeline: 3 – 6 weeks

White papers

Substantive policy and program analysis written for working professionals, not search engines. Designed and printed if you want them to live.

Length: 5,000 – 20,000 words
Timeline: 8 – 16 weeks

Annual reports

The report your board reads, your funders share, and your team is proud of. Reported, edited, designed, and never phoned in.

Length: Project-based
Timeline: 10 – 16 weeks

§ 03 — Process

How a editorial project actually goes.

01
Reporting
Background interviews, archive, and a draft outline. We don't write before we've understood what we're writing about.
02
Drafting
A senior writer drafts to length. Voice, structure, and argument — defended by the writer, not handed off to a junior.
03
Editing
Substantive edits, line edits, and fact-checking. Two passes minimum. You get a tracked document, not a Google Doc surprise.
04
Publication
We design and place. Whether that's your own publication, a co-pitch to a national outlet, or an op-ed targeting one editor — we run it.

§ 04 — Questions

Things we get asked.

Can you write under our leadership's byline?: Yes. Ghostwriting is core to the practice — and we do it the way good political and op-ed editors do: with interviews, drafts that are voiced to the speaker, and review cycles that keep your principal in control of every word.
Do you pitch op-eds to outlets, or just write them?: Both. Most of our op-ed engagements include a placement strategy, target list, and direct outreach to editors. Placements are never guaranteed — but the work is built to be placeable.
What does an annual report actually cost?: Range is wide — a clean, well-designed digital report can ship in the low five figures. A flagship printed annual with original reporting and full art direction runs higher. We scope to the audience, not the page count.

§ 05 — Also

Other disciplines in the studio.

Stories told in moving image.

Film

Documentary, brand films, and short-form video. Cinematic storytelling for organizations whose work deserves a wider audience.

Stories you can hear coming.

Audio

Original podcasts and serialized audio. We produce the show, book the guests, and engineer the sound that keeps people listening.

Stories that travel.

Social

Native, platform-fluent content that earns the scroll. We turn the long-form into clips, threads, and posts that travel.

§ 06 — Begin

Working on a editorial project?

Tell us about it. A 30-minute discovery call — no obligation. We'll tell you whether — and how — we can help tell it.

Discovery call

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Book 30 minutes

hello@impactnarrativemedia.com