01
Vertical video
Reels, Shorts, TikToks — shot for the format or recut from the long-form, with a thumbnail and hook that earns the second.
- Length
- 15 – 90 sec
- Timeline
- Ongoing or per-campaign
04
— Stories that travel.
The feed is brutal. Good work still wins. Most work isn't good.
§ 01 — Premise
Most mission-driven social is the worst of two worlds: corporate caution and amateur production. We make the other thing.
Social is where the rest of the work goes to find its audience — or to die quietly with thirty likes. We treat the feed as its own medium, not a leftover. That means native-to-platform formats, real editorial judgment about what's worth posting, and creator partnerships with people who already have the audience you're trying to reach.
§ 02 — Formats
Reels, Shorts, TikToks — shot for the format or recut from the long-form, with a thumbnail and hook that earns the second.
Recurring text-and-image series with a real voice. Designed for LinkedIn, X, and your newsletter at once.
Identifying, briefing, and co-producing with creators whose audience overlaps yours. Real co-production — not influencer ad reads.
A working plan for which platforms deserve your effort, what to post, and what to stop posting. Quarterly reviews included.
§ 03 — Process
01
We look at your current channels honestly. What's working, what's wasting time, and what the data actually shows the audience is responding to.
02
Per-platform plan, content pillars, voice guide, and a calendar that survives reality. Designed to be executed, not admired.
03
Weekly or biweekly content batches. Either in-studio with our team, or coached production with yours. Editorial review on everything that ships.
04
Monthly readouts in plain English. What worked, what didn't, what we're changing. Vanity metrics in service of real ones.
§ 04 — Questions
§ 05 — Also
Stories told in moving image.
Documentary, brand films, and short-form video. Cinematic storytelling for organizations whose work deserves a wider audience.
Read more →
Stories you can hear coming.
Original podcasts and serialized audio. We produce the show, book the guests, and engineer the sound that keeps people listening.
Read more →
Stories that read.
Longform journalism, op-eds, and brand reporting written by editors who actually read. Words that don't sound like a press release.
Read more →
§ 06 — Begin
Tell us about it. A 30-minute discovery call — no obligation. We'll tell you whether — and how — we can help tell it.